Take a look around your desk. Find that water bottle or pen with the brand name that you use every day. Good promotional things stay around for a long time. We’ve all left a trade show with a bag full of useless items, but some of the things we get as free stuff end up being useful in our everyday lives. What then makes the cut? more info about this page!
Every time, reusable water cups are at the top of the list. They are useful, good for the environment, and help people get rid of expensive single-use plastic. Glass, stainless steel, or BPA-free plastic—it doesn’t matter. Put a clean, noticeable logo on the side, and it’s like a living billboard. More than half of people keep branded drinkware for more than a year. That’s your brand showing up at work, the gym, football practice, or anywhere else people drink water.
Another good choice is a tote bag. When people see “yet another tote,” they might roll their eyes at first. But then, they’ll use it for everything, from food to trips to the library. The longer a bag lasts, the stronger and better it looks. According to one study, promotional bags can make thousands of memories over the course of their life. It’s pretty good for something that can be folded up and put under a car seat.
Now, pens. It might sound dull, but everyone knows the difference between a free pen that scratches and one that writes like butter. If you give people a smooth gel pen that is easy to hold and looks good, they will put it in their pockets and purses and never put it back in the junk box.
Giving away portable phone chargers is also a great idea. That brand-name power bank comes in handy when your phone dies at the worst possible time, which is all the time. People keep useful tech gifts for years—in fact, 60% of people who bought something say they’ve kept it for two years or more.
And the simple post-it note? It may not be flashy, but it’s a desk hero. You can find neon stacks with your company logo in every cubicle. These help people remember their jobs and your brand.
In the end, choose things that don’t make your life harder. When it comes to swag that sticks, useful always beats cool.
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